Services: Email Marketing Campaigns
A clear path to success.
- Build a Relationship with Your Customers over time
- Define Your Goals and develop a strategy to reach these.
- Use the proper email platform and hardware to reach these goals and future goals.
- Determine the data integration needs and the processes that need to be managed.
A successful email marketing campaign can be an effective way to retain and build customer loyalty. We design email marketing campaigns as an avenue for a business to offer new services and keep customers informed. These email campaigns can help establish a long term relationship with customers.
The Email Strategy
The Email Process
Creating a Process that is easy to follow
- Define the outline flow of the sign up process, the opt out process, and the welcome emails
- Designing email graphics that offer the best results through all email platforms such as Outlook and Gmail. Text must be displayed if graphics are disabled.
- Write interesting, useful, and relevant content for each email. The text should contain a "call to action" and not overwhelm the customer base or worse "annoy" them.
Campaign Execution
Ensuring the emails are sent out in the timeframes set out in the strategy.
- Each email "blast" will be tested and examined in each browser to ensure a positive experience for users.
- Send the emails from a reliable platform and a trusted email source.
- Apply for white listing and ensure the email providers do not consider the emails "spam".
ROI Optimization
Measuring the ROI through analytics.
- Determine where users are clicking in the emails and which links are most popular
- Track how many emails are actually opened by users and not immediately deleted
- Examine response rates and repeat visitors to the website
This information will be gathered and used to make each email "blast" more effective and to increase ROI.
619.573.6713
Give us a call for more information or to get a Free Quote on our email marketing services.