Services: Email Marketing Campaigns
A clear path to success.
- Build a Relationship with Your Customers over time
- Define Your Goals and develop a strategy to reach these.
- Use the proper email platform and hardware to reach these goals and future goals.
- Determine the data integration needs and the processes that need to be managed.
A successful email marketing campaign can be an effective way to retain and build customer loyalty. We design email marketing campaigns as an avenue for a business to offer new services and keep customers informed. These email campaigns can help establish a long term relationship with customers.
Some of Our Recent Clients
The Email Strategy
It is important to not email for the sake of emailing...keep your messages brief and to the point.
The Email Process
Creating a Process that is easy to follow
- Define the outline flow of the sign up process, the opt out process, and the welcome emails
- Designing email graphics that offer the best results through all email platforms such as Outlook and Gmail. Text must be displayed if graphics are disabled.
- Write interesting, useful, and relevant content for each email. The text should contain a "call to action" and not overwhelm the customer base or worse "annoy" them.
Campaign Execution
Ensuring the emails are sent out in the timeframes set out in the strategy.
- Each email "blast" will be tested and examined in each browser to ensure a positive experience for users.
- Send the emails from a reliable platform and a trusted email source.
- Apply for white listing and ensure the email providers do not consider the emails "spam".
ROI Optimization
Measuring the ROI through analytics.
- Determine where users are clicking in the emails and which links are most popular
- Track how many emails are actually opened by users and not immediately deleted
- Examine response rates and repeat visitors to the website
This information will be gathered and used to make each email "blast" more effective and to increase ROI.
619.573.6713
Give us a call for more information or to get a Free Quote on our email marketing services.
