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Brief Overview: The purpose of a link analysis is to determine both the number of links to your Website and also the number of links that your competitors currently have.

Inbound Links: (links from other websites to your website) - Inbound links greatly influence website rankings because all major search engines such as Google, use inbound links to determine how to rank websites. In general, a website with many good inbound links will have high rankings on the search engines. These links also bring visitors to your website, thus the more links you have then the more visitors and hopefully new business you have.

Outbound Links: (links from your website to other websites) - There are positive and negative aspects of outbound links and not all aspects are SEO related. Links to other websites can add value to your website by providing them more information than your website is able to. Remember, people will eventually leave your website one way or the other and having some useful outbound links will only increase the experience of your website visitors.

The negative side of outbound links: - Any website that you link to will contribute to the overall image of your own website, so you want to make sure that these 3rd party sites are both helpful and that they provide correct information. Also, too many outbound links will "leak out" page rank and actually have a negative effect on your website rankings. Simple ways to keep this from happening is to remove outbound links from pages that do not need them.

Best Links: - The quality of a link is very important because not all links are helpful in terms of search rankings. A few high quality links will provide more benefit than a 100 bad links. Also, links from the main pages of a website are more desirable than links from "buried" pages. A general rule is the closer to the homepage.the better the link.